Was your Facebook Ads account suspended? Let'due south find out why your account may exist suspended and so learn how to go it running once more!

You're a busy social media manager. One minute, your Facebook ads are happily ticking along and the next, well, it's social armageddon considering you meet this message:

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"Your advertising account has been flagged considering of unusual activity. For security reasons any ads you are running will exist paused."

"All right." you think. "Information technology can't be that bad, there's no ' unusual activity ,'so I will just talk to the overnice people at Facebook and explain that at that place has been a misunderstanding."

That is where your big fat social media nightmare begins.

This article is based on my own real experiences as a issue of having my account suspended and how I went virtually restoring it.

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What Does a Suspension Hateful?!

If you lot're a social media manager then a pause is bad news. And if your eye is already pounding,get set for it to get a piddling bit worse.

Hither'south what will happen:

  1. All your running ads will be paused, regardless of how they are performing.
  2. Yous may not be able to analyze the celebrated performance of those ads.
  3. You will be unable to identify new ads or add a new payment method.
  4. Yous volition discover that Facebook does not accept a telephone support team.
  5. Your dominate and colleagues volition not understand point 4.

Why Did Facebook Append Your Account?

The start matter y'all should do is to check your PayPal or Credit Credit card accounts. Was there a 18-carat security threat, has your business relationship been hacked or did you lot spend more than usual

For your own security, cheque your payment methods first and if your account or page was hacked, yous should study it.

Not hacked? OK, then the 2nd question you should inquire yourself is whether you unwittingly flouted a Facebook ad rule.

The chances are that, like me, you never read the rules, y'all simply stumbled into them each time you broke one, right? Well, here are some common Facebook rules I have flouted on more than ane occasion:

  • I used more than 20% text in ads.
  • I didn't write Facebook with a capital "F."
  • I didn't match the advertizement to the landing page.
  • I accessed my ads account via a proxy IP.
  • I used words that implied betting/gambling.
  • I used an prototype that portrays an "ideal body type." (Meet below.)

Disallowed advertizing prototype example:

Remember that Facebook uses computerized processes to approve or reject ads. And so, this image I used to promote a career in customer services was rejected for portraying an unrealistic trunk image!

Yous can read the full list of Dos and Don'ts, and I recommend you do it BEFORE you lot start advertizement. Facebook, or rather, Facebook'southward robots, flag each rejected advert (regardless of the reason) and may eventually suspend your account without alarm.

If you are working on a make folio that has more i administrator, make sure you are all aware of the rules. Facebook doesn't intendance whether you or a fellow member of your marketing team broke the rules.

Your account volition however become suspended

Now, hither comes the tricky part. Getting your Facebook ads account unsuspended is neither piece of cake nor quick.

The bulk of Facebook's "back up" is based on electronic forms, community-run forums, and an electronic ranking system. Your ad was likely suspended without a human looking at it, and to get it unsuspended requires human attending.

When you entreatment the decision–electronically, of course, y'all may wait up to one month for a human to respond. Yes, actually!

1. Appeal once

I have it on practiced dominance that resending the entreatment form simply moves you lot to the bottom of the queue. Send it in one case and wait … and expect … and await. You lot can access the form by clicking the link in your red warning message but remember, just in one case!

2. Connect another account

You lot need to go your ads running again ASAP and then you could endeavour using another profile connected to the page with a different payment method. You may not exist able to reactivate your paused ads, just you should be able to create new ones.

If you don't have some other connected profile,DON'T RUSH!If you do too much in ane solar day, this business relationship may besides get suspended!

three. Search for contacts

Facebook is notorious for deliberately withholding whatsoever contact info, so you won't notice a telephone number or public electronic mail accost for them. That said, they have staff listed on Linkedin and they accept their Facebook for Business organisation folio. This is the page I used to query my suspension. You will see that well-nigh comments on their page concern this issue! I besides tagged them in Linkedin posts and mentioned them frequently on Twitter, politely, of course!

4. Run promotions through an alternative folio

This is not an ideal situation but if you lot have a neutral Facebook page then you may exist able to run another make's ads through it.
For example, if your make is "Preparation Shoes Australia" and you have a page entitled "What's on in Commonwealth of australia" then you could run "click to website" ads through information technology. Be careful though; if the problem lies with your payment method and you oasis't straightened that out yet you may "infect" your other pages!

If like me, you lot were relying too much on Facebook paid advertising then it'south time to go back to grassroots and refocus on organic engagement.

Ask friends and followers to share your posts, utilize groups and forums, tag other businesses in your posts and diversify into other channels. I take always had a higher date on Twitter despite not having a paid ads account at that place, but I probably got a scrap lazy.

Having your Facebook account suspended will force you to reconsider your overall social media strategy!

6. It's not almost the money!

If you search this subject area on Google, you will see that you are not alone. There are literally thousands of frustrated advertisers (some big players) in the same boat.

You should also know that "spend" seemingly doesn't matter to Facebook. My brand was spending 10,000 USD per calendar month and it made no difference to the outcome. So before you beginning using phrases like "Do You Know Who I Am" , "I Spend $Ten Per Month" or "I Will Spend My Budget Elsewhere" recollect, it won't touch the outcome and it probably won't make you lot feel whatsoever better.

My experience of Facebook support in comparing with other social media networks is very poor, nevertheless, at this fourth dimension it is difficult to cutting all advertising cords with the site.

Until then social media managers,stay potent, stay polite, stay persistent and you lot will go your ads account unblocked … eventually! Tweet me and let me know your experiences @charli_says.

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